We position your company in the German trade press
About Germanys peculiar media habits
Germany follows peculiar media habits which require special rules and conditions:
In contrast to many other countries social media plays a minor role in Germany. Many CEOs, especially in the midsize range, never heard of or using channels like instagram or pinterest. However, the importance of these channels is increasing.
The most important media form to get in contact with business partners or to present a company is the trade press.
More than 3000 trade magazines are constantly published in German throughout various business segments. Many of the magazines do not even have an internet presence, which is unthinkable in countries such as the U.S.
More than 70 percent of all business decisions are taken based on articles in trade press magazines. It is a common procedure that after reading an article in the trade press, business owners will go on the target website, and get in contact with the company.
The overall credibility of trade magazines is extremely high. Trade magazines are often stored for many years by companies, because it is a privilige to be named in them. Not only potential customers, but also employees are obliged to read the stories in the trade press magazines.
Our expertise can be found particularly in the following market segments: Home, Housewares, Tools, and Printing industry. Text Professionell is a special service provider which is linking companies from around the world to the German trade press. With many years of experience and a thorough knowledge concerning the expectations of German media, we are the ideal partners for foreign companies, which would like to be successfully promoted in the German trade press.
We are providing the following benefits to our customers:
Due to our German background we are absolutely familiar with the cultural differences and we understand the expectations of various target groups within the media world. We know exactly how to communicate with people and what information and documents are required in order to introduce your products to the german market.
Due to our geographical location, we are able to arrange personal meetings within a short period of time in Germany.
We are permanently in touch with journalists, chief editors, and responsible staff within the editorial companies. Our good relationships within the industry, give our customers a reliable chance for articles, pictures, and exposure in German and European trade press magazines.
We have a team of experienced journalists with many years of experience. Our deep knowledge of the market gives the guarantee, that we submit the right topics to the trade press .
We can communicate in multiple languages, and if required we have an excellent network of professional translators.
Thorough understanding of new and social media.
As a partner, mainly focusing on the trade press, we are providing complete PR support, including:
Representation of our customers in the German trade press, particularly relating to our expertise
Online content for the German market such as website translations, PR content, articles, product introductions and test results in alignment with the German rules and specific requirements of the German media segment
Creation of complete press kits and German content for websites
Translation of existing press releases, Powerpoint presentations, sales materials, and generation of press releases in typical German style. After approval by our staff, dispatching of the press release to the relevant journalists and chief editors
Creation of articles, interviews depending and responding to the desires of our media partners
Support of German Journalists; e.g. pictures, contact person, etc.
Scheduling of press related appointments in the headquarters of our customers or trade shows
Updating of our clients regarding published articles in the German trade press
Article about P.O.S.H., Chicago in HZ Haushalt & Elektro ...see more