We position your company in the German trade press
About Germanys curious Media Habits
Germans love to hold on to traditions, especially, when it comes to business. To successfully launch your product or services in Germany, you must understand and engage in odd media habits:
In contrast to many other countries, social media play a minor role in Germany. Many CEOs, especially those of midsized companies, never heard of or use channels like Facebook, Instagram or Pinterest as marketing tools. The importance of these outlets is only slowly growing in Germany.
The most efficient way of getting in contact with potential business partners is via the trade press. Many of these print editions do not even have an internet presence, which is unthinkable in countries like the USA..
The overall credibility of German trade publications is high. Companies often archive them because it is considered a great privilege to be named in a magazines read by all their peers.
Employees are expected to follow the latest innovations and trends in the trade press and thus stay up to date in their industry segment.
„The industry association German Trade Press identified a total of 4,016 trade magazine titles in 2016. In comparison to the previous year the number increased by 3.2 percent. The distributed editions increased by 1.1 percent to a total of 514 Million copies. Print media still contribute the lion's share of sales in the specialized media industry. The total turnover of the German specialized publishers in 2016 amounts to approximately 3.43 Billion Euros. According to statistics of the German trade press, 55.5 percent of sales are generated by specialist journals, and 17 percent by specialist books or loose-leaf publications.“
Text Professionell is a special service provider which connects international companies to the German trade press.. Our expertise can be found particularly in the following market segments: Home, Housewares, Tools, and Printing industry. Many years of experience and thorough knowledge of the expectations of German media, make us the ideal partner for foreign companies seeking to be successfully promoted in the German trade press.
We provide the following benefits to our clients:
As native Germans we are aware of cultural differences between our international clients and the domestic market. We understand the expectations of various target groups within the media world and know what information and documents are required in order to successfully communicate the strengths your products and services to the German audience.
Due to our convenient geographical location, we are able to quickly arrange personal meetings all over Germany.
We are constantly in touch with journalists, chief editors, and members of the editorial board of various publications. Our good relationships within the industry give our clients a reliable chance for placing articles, pictures, and getting exposure in German as well as European trade press magazines.
We have a team of experienced journalists whose thorough knowledge of the market gives our clients the guarantee that we submit the right topics to the trade press.
We can communicate in multiple languages, and, if required, we have an excellent network of professional translators.
In addition to successfully navigating the traditional print press, we bring a solid understanding of new and social media to the tablenal print press, we bring a solid understanding of new and social media to the table.
As a partner, mainly focusing on the trade press, we are providing complete PR support, including:
Representation of our clients in the German trade press, especially in the segments of our expertise.
Online content for the German market such as website translations, PR content, articles, product introductions and test results in alignment with the German rules and specific requirements of the German media
Creation of complete press kits and German content for websites
Translation of existing press releases, Power Point presentations, sales materials, and generation of press releases in customary German style. After approval by our staff, dispatching of the press release to the relevant journalists and chief editors
Creation of articles, interviews depending and responding to the specifications of our media partners
Support of German journalists; e.g. pictures, contact person, etc.
Scheduling of press related appointments in the headquarters of our customers or at trade shows
Updating our clients regarding published articles in the German trade press